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Stars and Stripes reaches a market that is well worth your advertising dollars.

Unlike any other news source, Stars and Stripes operates with total editorial independence from inside the Department of Defense — and has reporters stationed at major overseas bases, including in war zones. The importance of providing American-style news can best be summarized by our readers:

"We appreciate you being there and sharing the stories and times of our service members. I am sure many other families... also appreciate your articles and excellent writing."

"The goal of my letter is... to inform you about the huge impact your publication has, not only on the American troops, but also on the many… workers that support our mission. They read assiduously and have a long memory."

With the government funding most of their living expenses, supplied tax-free, plus the opportunity for bonus pay, servicemembers have money to spend.

We encourage all of our advertisers to sponsor promotions and events for our servicemembers that demonstrate that they are valued and remembered by the folks back home. The residual value to their brands as being there for our forces when they needed it most is powerful and long lasting.

Our American heroes are also shoppers, parents, students, gardeners, auto enthusiasts — and infinitely more.

Together with their family members, active-duty military today number nearly 4.0 million (and that doesn’t include retirees, 23 million veterans, or nearly a million in the National Guard and Reserve).

The value of the U.S. military market is extremely high, centering as it does around a well-educated, highly trained and fully employed core group of active-duty servicemembers. A look at our demographics speaks volumes—as does the fact that we are the only newspaper circulated to the numerous government contractors and military forces currently deployed in Europe, Pacific and the Gulf region.

FY AUGUST 2025 - JULY 2026 data