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Signage at the entrance to Intel headquarters in Santa Clara, California, on Jan. 20, 2021.

Signage at the entrance to Intel headquarters in Santa Clara, California, on Jan. 20, 2021. (David Paul Morris/Bloomberg)

Intel is planning a major reduction in headcount, likely numbering in the thousands, to cut costs and cope with a sputtering personal-computer market, according to people with knowledge of the situation.

The layoffs will be announced as early as this month, with the company planning to make the move around the same time as its third-quarter earnings report on Oct. 27, said the people, who asked not to be identified because the deliberations are private. The chipmaker had 113,700 employees as of July.

Some divisions, including Intel’s sales and marketing group, could see cuts affecting about 20% of staff, according to the people.

Intel is facing a steep decline in demand for PC processors, its main business, and has struggled to win back market share lost to rivals like Advanced Micro Devices. In July, the company warned that 2022 sales would be about $11 billion lower than it previously expected. Analysts are predicting a third-quarter revenue drop of roughly 15%. And Intel’s once-enviable margins have shriveled: They’re about 15 percentage points narrower than historical numbers of around 60%.

During its second-quarter earnings call, Intel acknowledged that it could make changes to improve profits. “We are also lowering core expenses in calendar year 2022 and will look to take additional actions in the second half of the year,” Chief Executive Officer Pat Gelsinger said at the time.

Intel, based in Santa Clara, California, declined to comment on the layoffs.

Intel’s last big wave of layoffs occurred in 2016, when it trimmed about 12,000 jobs, or 11% of its total. The company has made smaller cuts since then and shuttered several divisions, including its cellular modem and drone units. Like many companies in the technology industry, Intel also froze hiring earlier this year, when market conditions soured and fears of a recession grew.

The latest cutbacks are likely meant to reduce Intel’s fixed costs, possibly by about 10% to 15%, Bloomberg Intelligence analyst Mandeep Singh said in a research note. He estimates that those costs range from at least $25 billion to $30 billion.

Gelsinger took the helm at Intel last year and has been working to restore the company’s reputation as a Silicon Valley legend. But even before the PC slump, it was an uphill fight. Intel lost its long-held technological edge, and its own executives acknowledge that the company’s culture of innovation withered in recent years.

Now a broader slowdown is adding to those challenges. Intel’s PC, data center and artificial intelligence groups are contending with a tech spending downturn, weighing on revenue and profit.

PC sales tumbled 15% in the third quarter from a year earlier, according to IDC. HP, Dell Technologies, and Lenovo Group, which use Intel’s processors in their laptops and desktop PCs, all suffered steep declines.

With PC prices stagnating and demand weakening, Intel also may need to pursue a dividend cut to offset cash-flow headwinds, Singh said. But Intel’s plan to sell shares of its Mobileye self-driving technology business in an initial public offering may ease those concerns, he said.

It’s a particularly awkward moment for Intel to be making cutbacks. The company lobbied heavily for a $52 billion chip-stimulus bill this year, vowing to expand its manufacturing in the U.S. Gelsinger is planning a building boom that includes bringing the world’s biggest chipmaking hub to Ohio.

At the same time, the company is under intense pressure from investors to shore up its profits. The company’s shares have fallen more than 50% in 2022, with a 20% plunge occurring in the last month alone.

The shares slipped about 1% to $24.80 in New York on Wednesday morning.

U.S. tensions with China also have clouded the chip industry’s future. The Biden administration announced new export curbs on Friday, restricting what U.S. technologies companies can sell to the Asian nation. The news sent shares of chipmakers tumbling anew, with Intel falling 5.4% that day.

Intel has been trying to regain its footing in the industry by releasing new PC processors and graphics semiconductors. A key part of its strategy is selling more chips to the data-center market, where rivals AMD and Nvidia have made inroads. On Tuesday, Google unveiled new Intel-powered technology for its server farms that will help speed artificial intelligence tasks.

Intel is now looking to pursue those goals as a leaner company.

David Zinsner, Intel’s chief financial officer, said after the company’s latest quarterly report that “there are large opportunities for Intel to improve and deliver maximum output per dollar.” The chipmaker expected to see restructuring charges in the third quarter, he said, signaling that cuts were looming.

Some chipmakers, including Nvidia and Micron Technology Inc., have said they’re steering clear of layoffs for now. But other tech companies, such as Oracle and Arm, have already been cutting jobs.

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