NAVAL STATION ROTA, Spain — The Navy Exchange Services Command has hired a consulting firm to revamp its online uniform store.
Virginia-based McFadyen Consulting plans to launch a “Web store” that will sell uniforms online before June, company spokesman Juan Carlos Cole said. The new online uniform store will replace an older version that was launched in April, 2002.
The new system is designed to give sailors more control over purchases and a sailor will be able to create his or her own account.
The technology will be similar to what the top retail stores such as Best Buy or Neiman Marcus use.
“It’s extremely more personalized to not only a specific individual … but also a specific area,” Cole said. “So people stationed in Rota are going to be treated a little different than, for example, people here in the [States]. All of that will be maintained in the system.”
The service will allow sailors to order merchandise, put it on hold and have it delivered to a specific address when they want it. For example, they could order an item while deployed on a ship and have it delivered a few days after they are scheduled to arrive home.
Or they could buy it the first week of December and request for it to be delivered a couple of days before Christmas.
“It’s going to allow more flexibility in their purchases,” Cole said.
Navy Exchange serves active-duty military personnel, retirees, reservists and their families on Navy bases worldwide. Profits from the stores are put into Morale, Welfare and Recreation programs.
The command has given $2.2 billion back to such programs since it was created in 1946.
