Hyundai Motorstudio in Seoul, South Korea, houses five floors dedicated to the automaker's evolution, from its origins to its latest developments in electric and hydrogen-powered vehicles. (Trevares Johnson/Stars and Stripes)
Tucked into the heart of Seoul’s Gangnam district, Hyundai Motorstudio offers visitors more than just a glimpse at the automaker’s vehicles — it delivers a curated experience that blends history, innovation and design.
The facility is marked by a prominent glass façade and houses five floors dedicated to Hyundai’s evolution, from its origins to its latest developments in electric and hydrogen-powered vehicles.
Among the highlights is a restored, baby blue 1940s Ford Cortina, representing Hyundai’s early automotive assembly roots. Each level of the studio corresponds to a distinct era in the company’s history.
Hyundai Motorstudio in Seoul, South Korea, houses five floors dedicated to the automaker's evolution, from its origins to its latest developments in electric and hydrogen-powered vehicles. (Trevares Johnson/Stars and Stripes)
The space is highly interactive, allowing visitors to sit inside select vehicles to observe craftsmanship and design details firsthand. Many cars are fully accessible, with spotless interiors and detailed stitching, offering a tactile experience of Hyundai’s attention to detail.
In addition to the vehicles, exhibits include original blueprints, miniature assembly lines and multimedia archives that illustrate Hyundai’s design and manufacturing milestones.
Staff speak fluent English and engage visitors with insights into the company’s past, present and future, often sharing personal stories tied to their favorite models.
One highlight of the Hyundai Motorstudio collection is the IONIQ 5 N, Hyundai’s performance electric SUV. (Trevares Johnson/Stars and Stripes)
One highlight of the collection is the IONIQ 5 N, Hyundai’s performance electric SUV. It combines luxury and technology with aggressive design cues and high-output performance — 650 horsepower.
Staff recommend weekday morning visits for a quieter experience and more time to explore the displays.
On the QT
Directions: About a 15-minute walk from Gangnam-gu Office Station, Exit 3. Address: 738 Eonju-ro, Gangnam District, Seoul, South Korea
Times: Open daily, 9 a.m. to 8 p.m.
Costs: Free
Food: The onsite Paul Bassett Cafe offers coffee and other beverages.
Information: motorstudio.hyundai.com
