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SpaceX attempts 'big bang' military mission with massive rocket

By DANA HULL | Bloomberg | Published: June 24, 2019

SpaceX's latest launch, billed by Elon Musk as the company's most difficult ever, has the potential to be extraordinary for a whole host of reasons. It's a fitting chapter in a remarkable story about a rocket maker that fought like mad to fly for the Air Force, and has made major business decisions since then on the basis of this relationship.

Late Monday night, SpaceX will fly its massive Falcon Heavy rocket for just the third time ever. The mission for the branch of the U.S. military is to deliver 24 satellites to space on boosters that are being reused after having flown in the past. The payloads are assembled from several partners, including the National Oceanic and Atmospheric Administration, NASA, Department of Defense Research labs and university research projects.

The mission will take part over the course of more than six hours after liftoff, which is slated for 11:30 p.m. local time from Kennedy Space Center in Florida. The Falcon Heavy, which SpaceX bills as the most powerful operational rocket in the world by a factor of two, will carry the two dozen spacecraft into three distinct orbits. The company also will attempt to land the Falcon Heavy's two boosters back on earth simultaneously, then land the first stage of the rocket on a drone ship in the ocean about 770 miles away from where it initially takes off.

"This is like the modern Big Bang," said Luigi Peluso, an aerospace and defense consultant at AlixPartners. "The Air Force is a hugely important customer, and there are multiple stakeholders. It's like UberPool for space, which increases the complexity. SpaceX has a technology roadmap that they are executing, and this is a big milestone."

SpaceX first demonstrated the 230 feet tall Falcon Heavy in February 2018, with Musk famously making his cherry red Tesla Roadster and a dummy driver called Starman the payload. The launch generated enormous buzz, with millions of viewers tuning in to watch the rocket's 27 engines send the vehicle rumbling aloft. In April, SpaceX launched Falcon Heavy for its first paying customer, Saudi Arabia's commercial satellite operator Arabsat. Monday's launch will be another spectacle for space fans who are expected to crowd the area west of Orlando, Florida.

Musk waged an intense battle years ago for the right to compete for U.S. military launches against United Launch Alliance, the joint venture between Boeing Co. and Lockheed Martin Corp. ULA is building a new rocket, called Vulcan, that will compete with Falcon Heavy. The Vulcan's BE-4 engine is built by Jeff Bezos's Blue Origin.

After all that effort, Musk came close to canceling Falcon Heavy as the business case for the rocket waxed and waned and the company continually improved the capability of its workhorse vehicle, the Falcon 9. In an interview with Bloomberg Businessweek last year, SpaceX President and COO Gwynne Shotwell said she convinced Musk to reconsider by refreshing his memory about a Falcon Heavy mission that the Air Force had paid for.

"I reminded him that we had customers that had purchased it, and this is a good rocket," Shotwell said. "That's a case where I think he would say I was right."

SpaceX's valuation has climbed to about $34 billion as it has racked up successful missions and lucrative government contracts, making it among the most valuable venture-backed companies in the U.S. Last month, it disclosed raising more than $1 billion in equity offerings a day after launching the first satellites for its Starlink project, a broadband service network that Musk is counting on becoming a major revenue source.

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