Unveiling of new logo for 7th Army delayed until Dempsey arrives
Stars and Stripes May 11, 2008
HEIDELBERG, Germany — Those eagerly awaiting the unveiling of the new 7th Army logo, originally due this spring, will have to wait awhile longer.
“Gen. (David) McKiernan thoroughly reviewed numerous well-done entries and appreciates all of creativity and hard work that went in to them,” A USAREUR spokesman wrote in an e-mail in response to a query.
“Prior to his departure for command of (NATO forces in Afghanistan), Gen. McKiernan decided that the logo which will carry USAREUR through transformation to 7th Army and beyond should be determined by his successor.”
The old U.S. Army Europe logo, with its patch, globe, arrows and declaration of “Any mission, anywhere!” will be used until Gen. Martin Dempsey, the incoming commander, has a chance to look over the entries.
Dempsey is not expected to arrive until the fall.
USAREUR announced late last year that the command was looking for a new logo as USAREUR and V Corps became 7th Army as part of Army transformation.
It asked for public participation and said that anyone within USAREUR — soldiers, civilians, local nationals and family members — were welcome to submit up to three logos for consideration. A total of 40 designs were submitted.
The new logo was to be selected by McKiernan and USAREUR Sgt. Maj. Iuniasolua Savusa. It was to be announced, USAREUR said then, in March.
The selected logo was to capture the “spirit of the 7th Army,” in five of fewer colors and was to include the 7th Army shoulder sleeve insignia.
The logo is unofficial and is used on things like PowerPoint presentations, folder covers, coffee mugs and AFN spots.