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HEIDELBERG, Germany — The U.S. Army Europe logo, with its patch, globe, arrows and declaration of “Any mission, anywhere!” is on the way out, just like the organization itself.

While commanders are working to turn what was USAREUR and V Corps into 7th Army as part of Army transformation, they’re looking to the community to work up a new logo.

Anyone assigned within USAREUR — solider, civilian, local national, or family member — may submit up to three logos for consideration.

There had been three submissions as of last week, said Lt. Col. Rich Spiegel, a USAREUR spokesman.

The logo is unofficial, Spiegel said, and is used on things like PowerPoint presentations, folder covers, coffee mugs and AFN spots.

The logo will be selected by Gen. David McKiernan, USAREUR commander and USAREUR Sgt. Maj. Iuniasolua Savusa. The selection will be announced in March, Spiegel said. They will choose it from a group of up to five finalist logos. The five will be picked as the best ones by a “three-judge, anonymous panel,” Spiegel said.

The logo designer will receive a certificate of achievement in the form of a “scroll” for his or her work.

“It is not a contest or a competition,” Spiegel said. “We are casting a wide net to get the best possible result.”

The main thing that the selected logo will capture, Spiegel said, is the “spirit of the 7th Army.”

Additionally, it must contain no more than five colors and the 7th Army shoulder sleeve insignia, according to the USAREUR homepage. Submissions are due by Feb. 28.

The new logo will make its public debut next spring, Spiegel said.

The soon-defunct USAREUR logo came into use about five years ago, Spiegel said, and was designed by a soldier who worked at USAREUR headquarters.

Designs may be submitted electronically to or mailed to:

HQ USAREURAttn: Commander’s Initiatives GroupUnit 29351APO AE 09014-9351

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Nancy is an Italy-based reporter for Stars and Stripes who writes about military health, legal and social issues. An upstate New York native who served three years in the U.S. Army before graduating from the University of Arizona, she previously worked at The Anchorage Daily News and The Seattle Times. Over her nearly 40-year journalism career she’s won several regional and national awards for her stories and was part of a newsroom-wide team at the Anchorage Daily News that was awarded the 1989 Pulitzer Prize for Public Service.
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