Brig. Gen. Fred Roggero

Brig. Gen. Fred Roggero ()

TOKYO — The Air Force’s top spokesman visited bases in the Pacific this week to say hello, investigate staffing needs and reiterate the Air Force commitment to spreading the service’s news.

Brig. Gen. Fred Roggero, director of the public affairs office of the secretary of the Air Force, visited the region for the first time as a public affairs official. His purpose, he said, was to remind local Air Force news purveyors that because so much of what the service does is not visible, they must strive to get the word out, especially with regard to the global war on terror.

“A lot of the things we do in the war aren’t all that obvious to people,” he said.

As part of his visit to Pacific air bases, Roggero is meeting with public affairs officers, American Forces Network detachments and Air Force bands that fall under his command.

“It’s a great opportunity to learn what everybody does,” he said. “Public affairs and communication in general has become so important.”

Roggero said the Internet in particular is changing how information and news go out. He said he is encouraging officials always to answer questions from the public and media, whether from the base or off.

As part of his visit, Roggero toured the Pacific Stars and Stripes headquarters in Tokyo on Thursday.

He became the Air Force’s top public affairs officer in 2003, after serving as the Air Force secretary’s director of integrated marketing. He is responsible for many of the service’s new recruitment advertising campaigns.

He’s visiting in part because budget constraints led to cancelling a biennial Air Force public affairs conference in Washington.

Although this is Roggero’s first visit to the Pacific as a spokesman, he said he’s flown in the region as a refueler pilot.

The general was scheduled to visit Hawaii, Guam, Japan, Kadena and South Korea during his trip.

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