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WASHINGTON — Stars and Stripes has won two top advertising awards.

Stars and Stripes was honored among newspapers its size for “Tales from the Crib” and the “Stars and Stripes Gamer’s Guide” with ACME (Advertising Circulation Marketing Excellence) Awards, given annually by the Newspaper Association of America.

Stripes is widely recognized by advertisers and marketers as the prime source for reaching the $30 billion overseas military consumer market, according to Margaret Irish, the paper’s director of marketing.

“The Gamer’s Guide helped us establish a conduit between the game developers and manufacturers and a host of interested military gamers for whom gaming provides much needed relief and escape,” she said.

“Tales from the Crib is a companion initiative, giving our readers a forum to describe why their house qualifies as game-deficient and an opportunity to win games, accessories and other needed improvements,” Irish said.

The NAA said that Stars and Stripes’ “hard work and outstanding thinking have been recognized by a team of your newspaper peers to be among the best in this year’s competition.” The organization said that there were hundreds of entries across five divisions and 58 categories, submitted internationally.

The awards recognize great revenue-generating ideas. Each entry is reviewed by industry peers who reward innovative thinking and successful approaches to ordinary problems.


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