Krispy Kreme debuts at two bases in U.K.
RAF MILDENHALL, England — Larry and Khin Sanders had gone seven years between bites of Krispy Kreme doughnuts before buying three dozen of the venerable pastries Saturday at the BookMark at RAF Mildenhall, England.
“This is like a taste of America for us,” said Khin Sanders.
Krispy Kreme doughnuts will be sold each Saturday this month at RAF Mildenhall and RAF Lakenheath. If successful, the company that expanded to the British market last fall will consider selling its product to other bases in the United Kingdom.
“I’m sure it will expand. We’ll see how it goes,” said Charlotte Taylor, marketing manager for Krispy Kreme UK.
For starters, the company delivered 800 dozen original glazed doughnuts Saturday to the shoppette at RAF Lakenheath and the BookMark at RAF Mildenhall. The choice may expand in the future. The doughnuts were brought in trucks from the factory in Surrey about 100 miles away.
People were waiting in line for the sales to begin before the product even arrived. One dozen of the treats cost $10.25.
“It’s nice. Fresh. Fattening,” said Senior Airman David Meszler of the 352nd Maintenance Squadron while he waited in line at the bookstore.
At RAF Lakenheath, Tech. Sgt. Nathaniel Achord of the 48th Aircraft Maintenance Squadron was hoping to surprise his wife, Vickie.
“It makes a nice Saturday morning treat for my wife. I don’t think she knows they’re doing it,” he said.
Ana Middleton, general manager of AAFES in the United Kingdom, said the exchange service has been trying to form a business relationship with the doughnut maker since Krispy Kreme opened a shop at Harrods department store in London last October.
“We’ve been chasing it since then,” Middleton said.
Taylor was asked if the doughnut maker has any plans to take its product to American military bases on the Continent.
“We’ve already had that request,” she said. “The problem is, we can’t guarantee the integrity of the product during shipping.”
But, she said, the company will examine possible ways of getting its doughnuts to other American bases.
In the meantime, here are a few doughnut facts to chew on from the Krispy Kreme Web site:
• Vernon Rudolph opened the first Krispy Kreme in Winston-Salem, N.C., in 1937, four years after buying the secret recipe from a French chef from New Orleans.
• In 1997, Krispy Kreme artifacts were contributed to the Smithsonian Institution’s National Museum of American History in Washington, D.C.
• About 7.5 million Krispy Kreme doughnuts are produced each day; more than 2.7 billion annually.
• Enough doughnuts are produced each week to make a line of doughnuts from New York City to Los Angeles.
• Doughnuts can be traced to “fried cakes” brought to America by Dutch settlers; nuts were embedded in the cakes’ center, leading to the name dough-nut.
• A young boy named Hanson Gregory is credited with creating the hole in a doughnut in 1847 when he suggested his mother put a hole in her “fried cakes” so they would be fully cooked.