Iwakuni MCX remodeling fulfills shopper wishes
October 10, 2003
IWAKUNI MARINE CORPS AIR STATION, Japan — The Marine Corps Exchange here, the only MCX in a country outside the United States, is undergoing a $750,000 remodeling designed to create the kind of store Iwakuni customers said they want.
The impetus comes from “a couple of years” of customer surveys in which shoppers were asked what goods, brands, price ranges and services they favored, explained David Lewis, Iwakuni’s MCX head of retail.
As a result, from now until late November, the store is “getting completely remodeled, with renovations of all the departments and expanded selections throughout,” he added.
For example, Lewis said the first area set for completion is the DVD and stereo section of the electronics department. Customers of one of MCX’s more popular departments said they want to see a wider selection, “so that’s what we’re doing.”
The next department facing complete inventory and presentation upgrades is to be shoes, followed by giftware, he said, then others throughout the store. The only department that won’t be changed is the military uniform area, which has to include specific inventory, said Lewis, in Iwakuni a little more than a year.
He said customers wanted to see more space devoted to sporting goods, toys and outdoor supplies.
Overall, he added, the Iwakuni MCX is increasing significantly the square footage to be used as floor shopping space for customers.
“Through this all, there is nothing currently in the store that won’t be either expanded or relocated,” Lewis said. “There’s nothing we are just going to remove that’s available now.”
In addition, last week a separate project was completed that called for the store to be monopolized by vine-like steel scaffolding from ground to atrium ceiling.
“The scaffolding was there so we could repair the glass skylights in the atrium area ... we also added a white frosting which makes the light softer and quite attractive as it comes in, and makes the atrium more energy efficient,” Lewis added.
“But the main thing we are doing here overall is creating a greater variety,” he said, adding that customers wanting more information about the renovations and expanded stock should call DSN 253-5641 ext. 300.