At AAFES shops in Iraq, soldiers snap up products as soon as they hit the shelves
May 15, 2003
KUWAIT CITY, Kuwait — As AAFES manager Dennis Hatcher prepared to close up shop for the night at the Talil, Iraq, field exchange, he tapped a soldier at the end of the line as the evening’s final customer.
Then, another soldier walked out of the dark.
“You’ve got to let me be last. I was shot in the head,” the troop told Hatcher, showing off eight stitches marking where the bullet grazed his skull.
“OK, you’re the last one then,” Hatcher said.
The Talil field exchange, which opened April 5 inside a gymnasium on the former Iraqi air base near Nasiriyah, is just one of several shops the Army and Air Force Exchange Service has set up recently in Iraq. Others are in Umm Qsar, Baghdad International Airport and Camp Cedar, a convoy pit stop near Talil.
More are planned, Hatcher said.
AAFES shipments from Kuwait are heading to V Corps’ camp in Baghdad this week and to Balad, a city north of Baghdad. Merchandise slated for the failed military operation in Turkey will move to Mosul for troops in northern Iraq.
Troops notice when AAFES opens a field exchange, Hatcher said.
“It was amazing,” Hatcher said. “When you show up in a place like that, AAFES is the center of attention. Troops drop what they’re doing.”
In Iraq, AAFES can’t stock enough portable DVD players, which go for $399. In Baghdad alone, 250 are sold on an average day. Compact discs and magazines are also big sellers.
Cans of soda also don’t last long in Baghdad. The military recently approved a local Pepsi distributor in Kuwait to supply AAFES with its products — good news for Mountain Dew fanatics. On May 7, the field exchange at Baghdad International Airport sold 5,400 cases of soft drinks — an average day’s sales for that camp, Hatcher said.
By mid-May, soldiers can expect to see specialty items exclusive to operations in Iraq, Hatcher said. Commemorative T-shirts, key rings, coins and cups are among the items being flown in. Local vendors will offer regional trinkets and stuffed camels, Hatcher said.
Despite the brisk sales, AAFES expects to lose money on contingency operations because costs to ship goods to the front lines eats up all the profits.
“It’s going to be a challenge for us to recover the loss,” Hatcher said. “It’s taxed resources.”
In Kuwait, field exchanges are becoming more permanent. When Kuwait manager Brian De Moss arrived in February, AAFES operated exchanges for the Army at Camp Doha and two nearby air bases.
Tactical field exchanges — 40-foot trailers stocked with merchandise — were quickly added to the half-dozen Army staging camps north of Kuwait City, he said. Now, those trailers have been replaced by 3,000-square-foot prefabricated buildings.
At Camp Arifjan, the Army’s large logistical hub south of Kuwait City, AAFES operates a 24-hour exchange from a 10,000-square-foot festival tent.
In Kuwait, business has been steady as troops heading north to Iraq stock up on favorites such as Gatorade, baby wipes, tobacco products and snacks, De Moss said. Then, troops redeploying from Iraq, no doubt craving one thing or another, hit the PX while waiting to ship home.
“It’s been one flow after another …,” De Moss said. “It’s nonstop.”