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WASHINGTON — Anheuser-Busch will again extend its campaign recording “thank you” videos for troops serving overseas, after a good response from servicemembers and citizens.

The “Here’s to the Heroes” project, part of the company’s own promotional campaign, was originally scheduled to run from April to July, but spokesman Brian Eaton said more stops were added based on requests from communities and enthusiasm from military personnel.

Stops at county fairs and other community events are being scheduled through November, he said.

Visitors to the company’s traveling exhibit can record a 10- to 30-second message thanking troops for their service. Those clips are currently being broadcast on Armed Forces Radio and Television Services and the Pentagon Channel.

Rocky Sickmann, director of military sales for the company, said he has been inspired by the number of families who have brought their children to record words of gratitude and encouragement for the troops.

Sickmann, a retired Marine and then-embassy guard who was one of 52 Americans held hostage by Iran in 1979, said he sees the messages as a valuable service for the troops overseas.

“It was pretty lonely over there, 10,000 miles from home,” he said. “We would look at what month it was, and talk about events like these and what the people back home were doing.”

Troops can also view the thank-you videos here.

As part of the campaign, Anheuser-Busch is also offering free admission to their theme parks — which include Sea World, Busch Gardens and “Sesame Street” theme park Sesame Place — to all servicemembers.


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