Operation Gratitude, which sends some 100,000 care packages downrange each year, is asking for a little something back — via Facebook.

The charity is one of 10 organizations "competing" for votes in a program sponsored by Target and called "Bullseye Gives."

Whichever organization receives the most votes on Facebook receives the largest share of the $3 million being donated by Target. The voting already has begun and runs through May 25. The Web site can be found at www.facebook.com/target.

"The timing of Bullseye Gives is perfect for Operation Gratitude," Carolyn Blashek, the Operation Gratitude founder, was quoted as saying in a news release.

"The campaign is taking place during Military Appreciation Month, when we hold our annual Patriotic Drive to assemble and ship 40,000+ care packages to our military men and women in harm’s way."

Operation Gratitude was founded in March 2003 and has since sent some 430,000 packages downrange. The care packages contain items ranging from snack foods to entertainment items and hygiene products, along with personal letters of appreciation.

According to Blashek, the funds raised through the Bullseye Gives campaign will be used to pay the $1.2 million in postage expenses needed to send 100,000 care packages.

The other nine charities in the running are the Breast Cancer Research Foundation, Feeding America, HandsOn Network Generated by Points of Light Institute, Kids In Need, Parent Teacher Association, National Park Foundation, Red Cross, St. Jude Children’s Research Hospital and The Salvation Army USA.