Italy's Drive Beer
Q: I?ve seen a few billboards and advertisements on small trucks whizzing along the highway here in Naples, Italy, for a product called ?drive beer.? Ummmmm, come again. What?s up with that?
A: The company is not advocating getting behind the wheel and driving drunk. Drive Beer is an Italian low-alcoholic beer with a sales pitch of providing a savory product people can enjoy, both in taste and in not having to worry about driving drunk. Made by the Italian company Tarricone S.P.A., the company?s Web site informs us that the beverage contains 2.5 degrees of alcoholic volume, and is a beer with ?tanto gusto, alcol giusto,? or loosely translated to: ?lots of taste, with the right level of alcohol.?
It?s an ?intelligent beverage, beyond good, which ideally invites one to win between the desire to have fun, and being responsible for yourself and others when you get behind the wheel.?
The company?s Internet page cites that last year, 30 percent of motorists tested for alcohol consumption while driving testing above Italy?s legal limit for of .05 blood alcohol content.
Got a question about goings-on Europe? E-mail Stripes at: email@example.com