Commissary rolling out 'Rewards Card,' digital coupons
By JOHN VANDIVER | STARS AND STRIPES Published: September 18, 2012
STUTTGART, Germany — The Defense Commissary Agency has launched a new electronic coupon system at commissaries across Europe with the rollout expected to be completed at all 247 commissaries worldwide in the coming weeks, the agency said.
The Commissary Rewards Card allows customers to access and redeem digital coupons at all of its stores, however traditional paper coupons will continue to be available to customers.
“We are very excited about this new initiative,” said DeCA Director and CEO Joseph H. Jeu in a news release. “These cards will allow our customers to reduce the number of paper coupons they have to clip and carry,” he added. “That saves our customers time, effort and money.”
The cards are now available at more than 30 locations in Europe and will be available everywhere by early fall, according to DeCA spokesman Kevin Robinson.
As an introductory offer, customers who pick up cards by Oct. 24 will receive preloaded digital coupons that they can use in the commissary immediately, DeCA said.
After picking up a card, customers must register it at DeCA’s website, www.commissaries.com. During registration, users are required to select a 10-digit ID. Digital coupons are then loaded to the customer’s account. At the commissary, the reward card is scanned at the register and coupons are automatically matched to purchases. The savings are then automatically deducted, the agency said. Customers can log into their accounts periodically to load new coupons on the card. New offers will appear every two or three weeks, the agency said.
Currently, the rewards card does not include a point system, but more features to the electronic coupon program are expected in the near future. For example, if a customer favors a certain type of product, certain coupons and promotions of interest could be directed at that customer, Robinson said.
“If a person is buying pet products and that’s a primary thing they’re purchasing, then maybe we can alert them to certain promotions, but all these things are down the line,” Robinson said. “This first thing is the electronic coupon.”
DeCA began testing the electronic coupon system in August and has been steadily adding stores to the program.