Serving the Military

Published: May 13, 2010

Servicemember reading

Our American heroes are also shoppers, parents, students, gardeners, auto enthusiasts — and infinitely more.

Together with their family members, active-duty military today number nearly 4.0 million (and that doesn’t include retirees, 23 million veterans, or nearly a million in the National Guard and Reserve).

With most living expenses supplied tax-free and the opportunity for bonus pay, servicemembers have money to spend. How they spend it is up to what they think a product or service is worth to them—which is why this market is well worth your advertising dollars…

ONE OF THE BEST WAYS TO REACH THIS VALUABLE, DEPENDABLE AUDIENCE IS THROUGH STARS AND STRIPES!

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