WATCH: New campaign to highlight vet benefits
Published: October 12, 2010
On Monday the Department of Veterans Affairs launched it's newest campaign to educate veterans on their post-military benefits and encourage them to take advantage of the resources. The ad (at right) will air in six major media markets -- Norfolk, Raleigh, Savannah, Seattle, Watertown, and El Paso -- with large young veteran populations.
The move will cost the Department about $1 million, but officials say it's an important step in getting to veterans before problems arise. Research shows veterans who seek VA health care shortly after separation from the military face fewer long-term problems than those who have little contact with the Department.
Earlier this year, in an interview with Stars and Stripes, VA Secretary Eric Shinseki said the overarching focus of his work at the Department has been geared towards reaching more veterans, finding ways to engage with separated troops who might not be thinking about VA services.
Officials said the new ads are an extension of that goal. The commercial is also the first of a larger multi-media Veterans Awareness Campaign, which will include more outreach efforts though the internet as well as traditional advertising platforms.