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Sunday, August 5, 2001

Have lunch, hear your future
at S. Korea’s fortune cafe

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Christina Ko / Stars and Stripes

Fortunetellers aren't dressed in mystical garb and hidden away in back rooms any more, as this public session in a cafe in Seoul, Korea, attests.

The ancient practice of fortunetelling has worked its way into the modern cafés of South Korea.

At saju (fortune) cafés - usually full of young Koreans - people relax on plush sofas, sip iced cappuccinos, chat with friends and learn what their future holds.

To match the modern atmosphere of the neighborhoods and customers, the fortunetellers are void of all the stereotypical shamanistic gadgets and clothing, presenting themselves in everyday clothes.

One fortuneteller at Saju.com, one of about three fortune cafés in Apkujung dong in Seoul, was wearing simple white cotton pants and a striped T-shirt with a cellular phone hanging around her neck. Another fortuneteller wore a gray business suit and wire-rimmed glasses.

But look closely, and there’s a mystical gleam lurking in the fortunetellers’ eyes as they shuffle through their tattered books of Chinese characters, scribble symbols and characters with calligraphy pens and mumble to themselves while poking their own palms continuously with their thumbs.

Getting your fortune told is optional. For an extra 10,000-20,000 won ($7-$14), the jumjengi (fortuneteller) of your choice comes to your table and usually gets your name, date and time of birth. There usually are two to four fortunetellers at each café who spend about 20 minutes telling your fortune.

“I wanted this one guy with a beard, but he was booked for an hour,” said Lee Moon-hyung, 18. “So I just got my fortune told by this other person, but he totally generalized about everything.”

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Christina Ko / Stars and Stripes

Fortuneteller Lee Woon-jae expands on his prediction during a recent sitting.

Before delving into the future, the fortuneteller explores the customer’s past. As a way to furnish some reliability, the fortuneteller relates a little information about the customer’s background, family and personality.

After this briefing, customers can make the fortuneteller earn his or her keep. They can fire away with questions about the events that have yet to come in their lives.

Lee Yoo, 21, who got her fortune told at a café, described her fortuneteller as “quite accurate” in terms of her background and family.

“You will discover a significant other to whip you off your feet within the next few months,” the fortuneteller predicted. “You’ll get married around the age of 27 to a lawyer and have children soon after.”

He also told Lee she had a knack for business and encouraged her to pursue an occupation in that field.

“It was definitely an interesting experience,” Lee said. “But I didn’t give it too much credibility as it was only 10,000 won.”

Korea has two main types of fortunetellers: birthday users and spirit users. The fortunetellers who apply people’s birthdays are the ones found in the saju cafés. Pedestrians may also stumble across them on the busy streets of Seoul. Some predict futures from tiny tents, and some simply sit on straw mats.

The spirit users, who do private sessions and summon fortune-revealing ghosts, are related to the traditional shaman rituals in which spirits are called upon for protection and blessing through music and dance.

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Christina Ko / Stars and Stripes

Lee Woon-jae, 34, explains a Korean woman's fortune at the New Elle Cafe in Seoul.

Birthday-using fortunetellers are becoming increasingly widespread, said fortuneteller Noh Sung-woo.

“There are private instruction schools for fortune telling,” Noh said. “Some colleges have even created saju studies.”

However, he warns there are many frauds without licenses on the streets of Seoul who will “rip you off.”

Noh, a fortuneteller at an Apkujung dong café, was a businessman before becoming a fortuneteller. Then he met a monk who told him he should be in the field of religion and fortunetelling.

“After my business failed because of some mishaps, I started to study saju,” Noh said. “I was always interested in this field, especially after meeting that monk. Now, I get a hunch of what people are like just by looking at their faces.”

With affordable prices ranging from 10,000-20,000 won, the saju cafés designed for younger generations are entertaining locations.

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Christina Ko / Stars and Stripes

Two Korean women await a fortuneteller's arrival.

“I pretty much thought all this fortunetelling stuff was a complete sham before trying it out at a café,” said Kim Yong, 23. “But it was surprising how accurate they can be.”

Arranging a historical and cultural trend with modern social life gives people another angle to today’s Korea.

“It’s really fun,” Lee Moon-hyung said. “It might not be real, but it’s fun.”


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